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Thursday, 18 February 2010
Social Media Optimization Introduction
Mood:  happy
Topic: Seo
Marketing is blessed with a baby child and they have named it ‘Social Media’. That is as dramatic as I could get in my excitement to pen a few thoughts on a topic related to Social Media Optimization (SMO) services. The big bang inclusion of social media platforms such as blogs, discussion forums, wikis, social networking websites, etc. on the internet space caught the vivid imagination of everybody.

Social Media Optimization (SMO) is an effective way of optimizing social media forums such as popular online social communities including twitter.com, facebook.com, etc. to get the much needed website traffic on to your website. The popularity of these Social Media websites is unquestionable as the online world has got obsessed with the idea of quick and easy networking and making connection with the world.

It seems a great arena to unleash your expertise and offer out-of-the-box strategies to organizations struggling to attract visitors to its website. And that is exactly what is happening. The benefits are also easily visible and measurable for organizations who have engaged the Social Media Optimization services.

Social Media Applications: Applications, Tube Increaser and Twitter Friend Adder enables marketers to add large number of friends to their accounts.

Social media optimization may seem simple on paper but it is far from it. It takes a considerable amount of time for social media optimization to start delivering results. And you need to do it perfectly for optimum gains. One of the first and foremost rules of social media optimization is to post frequently but not too frequently.

Social media such as Facebook, Twitter, Diggit, Delicious, and other popular blogging, news or social networking sites are revolutionizing the world of online marketing. Many popular brands have already started their social media campaigns by joining an account in Facebook or Twitter. Blogs and articles are on their way to create more traffic to the Web site through social bookmarking sites such as Digg, Reddit, StumbleUpon, Kaboodle and more.

Social Media Optimization (SMO) professionals also keep a continuous eye on public responses by using tools such as Twitter and Face Book’s search or Tweet Scan. Many of them are using latest Twitter and Face Book tools TweetDeck, twhirl, Face Book feeds, Face Book notes; these tools are important in posting updates and making conversation with clients.

This gives SEO the total victory after SMO in this test. Whether or not the findings are enough to offer conclusive evidence that one is clearly better than the other, it is safe to say that both SEO and SMO have positive and negative characteristics to them. The choice is ultimately up to the website owner, and they may just find that incorporating both is the best way to go.

Successful social media optimization campaigns can do wonders in driving organic traffic towards a website. In very mean time webmasters can change the overall sales and revenues coming from the website by using Facebook, Twitter, MySpace and YouTube strategically.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 5:21 AM EST
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SMO – Social Media Optimization
Mood:  happy
Topic: Seo
SMO basically stands for social media optimization. You may have known about SEO but SMO is a new word in the online dictionary. To start with, it's important to understand what are these social media platforms? Sites that are not strictly trade oriented but their actual focus is on social interactivity are said to be social media sites.

Social Media Optimization (SMO) can be regarded as an advanced version of Search engine optimization or SEO. In simpler terms, SMO is the next advanced level of Internet Marketing which if combined with traditional SEO will surely reap a great success in your online business.

SMO is related to Search Engine Marketing (SEM), but differs in several ways, primarily because the focus is on creating website visitor traffic from sources other than search engines. Improved Search Engine Results Page (SERP) rankings and higher Google Page Rank could also be benefits of a successful SMO strategy.

For advertisers, effective SMO is not about trying to infiltrate forums and blogs to promote your brand. What we want to do is create interesting content with a strong 'hook' and bait other people to comment on it - to build our brand into communications by providing information that is remarkable, high value and relevant to specific groups of people.

RSS Feeds

Providing RSS Feeds for your services, products, blogs, etc allows users to know instantly what has changed on your website through the use of a Feed Reader. RSS Feeds help to get your content distributed across the web and is a simple way to tap into the Web 2.0 technology.

Social Bookmarking

Social Bookmarking is the other important aspect of SMO. This includes adding social bookmarking tools as well as specific bookmarking services like bookmarking and tag optimization for del.icio.us, reddit, digg, frank, Netvouz, furl, blinklist, technorati and other social bookmarking portals.

Digg: Members of this site can vote, bury and even comment on stories that are submitted by others. A position in the front page often generates huge traffic to your site and the effects are long lasting. Create unique titles for your stories and implant the 'Digg This' button so that users can easily submit their content.

The marketing strategy will include increasing link, making tags, easy bookmark, reward inbound links, create user friendly content and give helpful links wherever required. They also try to incorporate links and add more useful information. Adding more user resource might not help much but still the customers feel that they have come to a genuine website.

Social media optimization is all about floating your content so it could easily be found, circulated, and shared by the community. This may be done by inserting a "Digg This" button on your site blog or it may mean spending hours to create a piece of convincing content (linkbait) that generates thousands of visitors to your site.

SMO has tremendously made the dealings and communication among common people quite simpler and comfortable. However, with proper planning and strategy, the ranking of your web site can drastically touch the sky by the help of SMO social media optimization.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 5:19 AM EST
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Wednesday, 17 February 2010
Ways to Submit Url
Mood:  happy
Topic: Seo
It seems everywhere you turn on the internet today someone has started another low-quality general web directory plastered with Google Adsense ads in the hopes of making some easy money from other webmasters who are trying to acquire backlinks and traffic to their site.

A web directory acts much like a search engine, but on a much smaller scale. Web directories are essentially a categorized index of websites that have been submitted by website owners. Directories normally have search features, allowing users to search through the entire index, just like a search engine.

A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. For example a category may be called 'Home and Garden' and in this category there is list of links about home improvement and gardening.

Beware, that using this type of directory to build back link may not produce much. The quality of back links you get is not much. Most free directories are new directories. Their goal is to get other websites to list in their directories so that their directories will be filled up fast with content.

One time fee directories are another type of directory. These directories charge a one time fee for a site review and admission to the directory. This is a far better choice than free directories. To get an idea, having a link in one well promoted and maintained paid directory would be equal to having a link in one hundred free directories.

Directory submission is a form of site submission where the site is submitted to other online web directories. Here the site holder does not submit the site to the search engines seeing as the links produced because of directory submission itself lead the site to be found by the search engines.

Methods of Submission There are two ways to submit your site to directories. You can use a variety of software to do it automatically, or you can have the submissions performed manually. Both of these options have their advantages, but manual submission provides significantly higher quality submission. The following information should help you make your decision based on your needs.

Read the rules for directory submission and follow the directions given. Directory owners would prefer you to submit in an objective manner and in the third person. Describe your Website appropriately. Remember it is very important to describe your link properly for both the visitors and the search engines.

Submitting websites manually into directories is important since the directory can vary and target audiences as well can be diverse so this where SEO comes into action. If the shot to make a website stand out from the rest is done properly then that website will be more searchable and people will find it with no trouble and as a result more traffic to the website.

The directory submissions are made for the convenience of the user. No time is lost in getting to the required website. In a way, they enable quick search. As a matter of fact, there is no directory which does not have a URL. This URL is provided with an intention of providing space for the user. Experienced SEOs do recognize this advantage of Directory submissions.

Read about directory submission, and also read about directory submissions and search engine submission

Posted by aallisonsmith at 1:10 AM EST
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Affiliate Marketing Success
Mood:  happy
Topic: Seo
Affiliate marketing to make a living online. In a way, the internet is still in its infancy and as it becomes more established, many people will be working online. Affiliate marketing is one way to start a business for a number of reasons as it present many rewards.

However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end.

Affiliate marketing guides are perfect for beginners. Guides will educate you on all the essential that you need to understand in affiliate marketing. These include crafting the site, choosing the correct keywords, and search engine optimization. Overall, to be successful in affiliate marketing you need to cover all the basics first before moving on with more complicated measures.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are.

Make yourself available to assist and help your customers with any questions or problems they may have. Your relationship with your customers is very important so make sure that they can contact you for any queries they may have. Your credibility is important to your affiliate business.

These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies\techniques, which you think might help you become a high rolling affiliate marketer.

The affiliate marketing programs will definitely prove to be the ultimate tool for you to thrive in the online money making business. And to your surprise, there is no need to spend more time in developing the product, distressing yourselves for increasing orders and maintaining a satisfactory customer service.

The methods for driving traffic are as extensive as the Internet itself; and they are constantly evolving. However, that’s one of the characteristics that makes affiliate marketing such an interesting way to make money. It never gets boring. You develop a formula that works for you using best practices and proven techniques.

The biggest advantage that the affiliate marketing business has is to that you will be able to focus the majority of your time on marketing activities as you do not have to worry about product creation, customer support and more. You can make use of this business model to make good income but all of these will be useless to you if you are not able to refer interested visitors to your website.

Read about search engine submissions, and also read about submit url and manual directory submission

Posted by aallisonsmith at 1:10 AM EST
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Forum Marketing – Get Free Traffic
Mood:  happy
Topic: Seo
Forum marketing is one of the simplest and most cost effective ways of spreading the word out about your website and also a good way of building your reputation as an expert in your field. And most of all, as a person who likes to help others.

Among many benefits of creating or joining a forum, the most important one is that whenever you or anybody is posting any post or comment on the forum, he/ she is actually knowingly or unknowingly advertising the commodity or event you want to commercialize on your forum. If you think that what you are looking for is not available on the internet, then you may create your own forum.

To join internet forum you should register first and follow the forum rules, when you are registered you get a user name and a password, because later you easily use the forum. When you are registered in a forum, you should first give introduction about yourself, for creditability your photo and name should be clear and correct.

Before posting any forum we need to keep in our consideration the community where we need to post should be active and reply to people those who communicate with us. This shows effective admin.

Forums have emerged as a source of information sharing and socializing. Forums are giving the entire world an opportunity to express their views or ideas, share their thoughts or concerns or seek opinions from other people and new friends are made. The ultimate goal of a good forum is to get a family kind of feeling within all members that all in all are the only responsible parties for the success of a site.

One of the best and easiest ways to get free traffic is forum marketing. And it is practically effortless. If you want to make money online, you will find a number of forums dedicated to helping you do so. Once you join, make sure you visit several times a week either to post or absorb information.

Obeying the rules: Posting on forums is a privilege that is granted by the web site that hosts the forums. If you disobey the rules that have been established by the web site for posting on forums, it is highly likely that you will be banned from the forums and not allowed back.

The profile is a great place to give people the opportunity to get to know you. Review the rules of the forum and also read any "sticky" posts will provide you with invaluable information. You are allowed a signature that will appear below every thread that you post in that forum. Your signature is the only place that self serving links are allowed.

You are instantly ready to present yourself to the other members on the forum and start talking with them. Introducing yourself is better to do first because it will let individuals know you are there. After this you have the ability to join in on any topic that you believe is interesting.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 12:24 AM EST
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How to Start your Free Blog
Mood:  happy
Topic: Seo
Blog comments are normally a good sign since it indicates people are reading your posts. If fact this form of participation should be encouraged by asking your readers to post comments at the conclusion of any of your blog entries. Most popular blogs are generally littered with user comments and this is something you will want to strive for on your site as well.

You will be spared from the manual process of writing your blog content or pasting articles from other sites because you can actually accomplish these things automatically. You can likewise generate links for your blog in an automated process.

Internet blog marketing is still easier for some than others. It is easier the sooner you get started with it. Because the internet changes every day and things are not all ways the same, the faster you learn the best marketing techniques and tools now, the easier it will be for you once they change and start to become more complicated.

Effective optimization is the only way out for improving your blog bounce rate. Search engines have become smarter these days! You just cannot obtain their unflinching faith. Your blog must be informative, authoritative, subject-rich and above all, convincing. All these together can be achieved, if you optimize your blog.

When writing about the product or service, write about it in such a way that the reader knows all features available and the inherent benefits that they offer. This makes them aware of why they should opt for the product or service. It keeps them informed and you can take an informed decision through the content that you put in your blog.

Many blogs are designed to publish updated information. This is also one of the reasons for the short-term transport in the top ten. It is because blogs often contain the latest information about a topic. This also fits with the current real-time strategy Google uses.

Look at your blog entries before you post them to see if you can consolidate your thoughts better. Learning to say more in fewer words will benefit both you and the blog reader. You will have less to type and they will have less to read!

It is hoped that some of these tips were helpful to you, and that when you run out of blog ideas, you will have some strategies to solve your problem. Running out of ideas for your blog is a common problem that can truly be solved with various strategies such as those listed above.

Content development is not always a quick process but done correctly and the final results are worth the investment of time and effort. Posting your own original content is what will make your blog uniquely your own. There is nothing wrong with posting somebody else's work on your site provided you give credit to the author. On the other hand posting your own original content gives your readers a deeper appreciation of your insight.

Starting your blog on a free blogging web site is a great way to build a following before you spend any money on your blog. If and when your blog becomes popular and you are ready to take the next step and purchase your own domain, your readers will follow you to your new home.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 12:23 AM EST
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Monday, 15 February 2010
Basics of Pay Per Click
Mood:  happy
Topic: Seo
Marketing is a very essential part of any company, be it a big enterprise or a small one, all need effective marketing techniques to help them increase their sales and popularity. But choosing the right marketing technique which suits your company’s product and service is not an easy job.

Keyword management is one of the most difficult parts of PPC management. You have to choose the right keywords, set match types and also be sure not to neglect special cases like negative keywords or even misspellings words. All of this can be really stressful no matter if you are new to search marketing or been in the industry for years.

If your not actually tracking these statistics in some meaningful way they you have no way to determine if the paid traffic is providing a return on your investment. In other words you need to know exactly how many people are visiting your site by clicking the link on the site you paid advertising on.

In order to understand the basics of PPC search engine web marketing you need to first know that you would be paying search engines money for every click that visitors would make. Now although the cost of each click may be really low as you will find out when you bid, you might lose out on a lot without any sales if you are not providing information clearly to the potential customers.

A good tactic to improve your pay per click advertising is to examine the advertising methods used by the more prominent blogs. A common difference between smaller blogs and the large industry professionals are the number of blog ads on the page. Commonly smaller sites only put one pay per click ad in a popular format on a page.

Pay per Click marketing is a tool. Just like all tools, when used correctly it will respond by doing its job. When used incorrectly it is another source of frustration. When you choose a variety of keywords that entice the consumer to visit and spend money on your web pages, then you are grabbing the tool and using it correctly.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process.

To sum it up, Pay per Click advertising is proven to be one of the most traceable forms of marketing today. Brushing aside Pay per Click's potential might mean missing a big opportunity. If you are to master the most effective methods of advertising especially in a tumultuous global economic climate, then you need to know and understand even the smallest of all details.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Read about search engine submissions, and also read about submit url and manual directory submission

Posted by aallisonsmith at 6:59 AM EST
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Free Website Promotion
Mood:  happy
Topic: Seo
Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

Let me explain in more detail. The first step is to write an article that is related to the content of your website. So let’s say you sell laptop computers. You can write an article reviewing the top five external hard drives, or how to keep your computer running fast and smooth. As you can see the article is related to computers and it provides useful information to the reader.

There are various techniques in promoting a site and you may choose which one you think best suits your online business. For web sites that are designed to sell a service or a product, banner advertising can be good technique for site promotion.

Website promotion has become easier and more affordable with the utilization of innovative techniques. Easy website promotion methods by submitting in various search engines, directories and websites can be adopted. PPC or Pay per Click marketing is becoming increasingly popular these days.

The biggest way to improve your website traffic is to have a traffic system in place and promote your website often and on a regular basis. The biggest advice I can give you is to make relationships with other webmasters and tell them, Everybody wants to know “What is in it for them” if they add a link from there website to yours you’ll put up there add on a high traffic section of your website or something like that.

Social networking.

In today's high speed society, social networking is a hot topic in internet circles. It attracts people who have similar interests and opinions. Social networking sites are not only a place to have a fun or keep in touch with friends and family, but also one of the great places to get the word out about your business.

Make a list of your top ten best posts, and put it together in 15 minutes. The EBooks can be out there publicizing your website in no time! You should also put in a blog translator plug in on your webpage - as this is beneficial for those not fluent in English. This, apart from generating traffic, also makes your website accessible to just about anyone.

Make sure your website is optimized for search engines - make sure it's what your target audience is looking for. How can you go about doing this? Use the main keyword in the title, at least a few times throughout the content, so that people know you're trustworthy. Put in FAQs, instructions, interviews - make sure your website has what your target audience is looking for.

Read about directory submission, and also read about directory submissions and search engine submission

Posted by aallisonsmith at 6:58 AM EST
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Boost Maximum Traffic to your Site
Mood:  happy
Topic: Seo
Search engine optimization is a need of the hour for a successful website. A website is not just about using popular keywords and building a rich content, it demands more than that. In simple terms SEO means analyzing the web site and modifying it in order to make them more search engine-friendly. It is purely helping the search engines to read a website.

Traffic is the quintessential element for any internet related business to succeed. Even if you have an excellent product to offer and an efficient organization running the show, but nobody or very few visit your site, then all will come to naught.

If you have any type of online business, you can use social networking to establish yourself as an authority in your industry. Regardless of how you decide to promote your online business, you want to make sure you focus on one thing and become an expert on that topic. Too many people become a jack of all trades but never really conquer any of them.

Boost Free traffic

When you do not have to pay money to boost traffic to your website, it is referred to as free traffic. There are several ways to do that, such as article submission to free directory articles. Resources like MYSpace and YouTube can also be very useful in this regard. Besides that, you can also participate in forums

Website traffic is the amount of data and unique visitors that arrive at a website and is the amount of traffic or visitors that a website receives over time. In most cases, the more website traffic that you receive to your website the better.

Another way way to get inbound links is by answering questions on forums and posting helpful thoughts on business related blogs. Be careful here. Your primary motivation must be to help people. If you simply make a short unhelpful comment so that you can leave your name and website URL in the posting, this idea will backfire.

Google Ad words: Promote your product/site using Google ad words. This can be expensive if you’re not careful. It can also be very beneficial. Signup for Google ad words, write your ad and set your keywords. What you pay depends on the keywords you choose. You can budget the daily amounts you want to spend. You can run one ad or multiple ads.

One must understand the type needed. In short, you need only visitors who are looking for what you sell. For example, if you have adult-related content on your website, be very specific that you want to buy adult traffic and nothing else. While adult traffic may be a little more expensive, getting younger audiences is not only foul - it's worthless.

Targeted traffic is considered to boost website traffic that is most likely interested in making a purchase of the product you offer, right? Well the pool of 'participants' found at most exchanges is very mixed. It would be unreasonable to expect to find potential customers that fit the profile you would need to buy your 'unique' product. Here's where we shift our marketing strategy to better fit the audience we're advertising to.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 2:43 AM EST
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Best Ways to Build Web Traffic
Mood:  happy
Topic: Seo
Increasing the amount of traffic to your blog page or website is not easy. This is more so because of the many sites that are available now. The trouble is that most websites offer the same content. This is especially challenging to people who are new to the web and no information on how best to try and increase the number of web visitors to their sites.

Using social bookmarking sites can drive anywhere from almost no traffic to quite a big heap of traffic to your website. It all depends on how fast word spreads about the content your site is providing. Even if you get almost no traffic from the social bookmark sites, it´s a free source of traffic that will build up over time.

There are other ways to increase traffic to your website that do not cost a lot of money. One is to write blogs on different sites or participate in discussion forums and post a link to your website. This will create awareness about the existence of your website. It might be useful to give a brief description about the site or the products that are available there.

Drive the viewers to take action and find a way to get their contact details. The page must give an option like signing up for a newsletter or getting a free e-book. There must be a way to lead the visitors to a certain action. In addition, getting the viewers’ contact details allows a site owner to contact them in the future. It is a way to bond and give more information about the product or service.

One of the best ways to drive targeted traffic is to post different articles on the net which will contain specific keywords and link them to your website.

The boost in traffic to a particular site is instantly noticeable; unlike other advertisement campaigns that need to have a time allowance from weeks to months just to see that the site is getting more traffic. The certainty of receiving the targeted traffic is a positive direction for the business.

Passive traffic is traffic that comes by them selves from your traffic generation activities that is done few weeks back or month backs. They don’t stop coming even if you stop doing the passive traffic generation. Example of this is article marketing, and search engine optimization (SEO)

Traffic means the amount of viewers being led to a web site, web page, or advertising campaign. The process of traffic exchange consists of an individual who has a site, and an agreement to browse on other sites. When an individual joins a traffic exchange program, he or she must take care of viewing the sites of the other members within the program.

For one, you need to have an effective link building effort to drive people to your site. Also, a keyword enriched site and a good domain name can also contribute to site traffic. It can be a bit complicated when you all learn these by your self, which is why an expert’s advice or inputs can really cut short your learning curve. Do not be overly contented with your methods in building internet traffic.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 2:42 AM EST
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