Mood: happy
Keywords are the vital part of Search Engine Optimization. The relevant keywords and proper placement of them decides the visibility of your website on search engines. Relevant keywords help you get better traffic and reach potential buyers. Hence it is very important to expand your keyword list, to expand quality traffic on your site.
How does the AdWords system set your keyword's quality score prior to the bot visit? In the first place they take a thorough look at the system wide performance of that particular keyword. In fact, all the CTR scores of the keyword are taken into account by them. If Google finds that other advertisers did a good job with that keyword a fine Quality Score will be applied to you too provided that other factors are okay.
A better strategy for targeting is to focus on benefits that more specifically define your product or service. Say you sell luxury widgets. Why not use the phrase "luxury widgets" as a keyword phrase. This gives you a leg up on the search engine game because the phrase will show up far less often than the simple keyword "widgets.
Expanding your keywords creates new opportunities to target and reach new potential customers. By identifying new, action-producing keywords and adding them to your keyword portfolio, you're able to delve into uncharted markets that your business has yet to explore.
Instead of focusing on the general keywords that people use to search for information over the internet, turn your attention to the extended or natural phrases people type into the search box to get more accurate result. The long tail keyword is popularized by Wired Magazine's editor, Chris Anderson and has been very useful for a lot of sites ever since.
Keyword Elite also allows you to discover which keywords receive the most searches in Google for your niche, and perhaps more importantly, which of these niche keywords have the least competition and which would give you higher search engine rankings if you focused on them.
Key factors include but are not limited to: Domain age, the quantity of links pointing to your site or page, on-site optimization (including keywords used) and the number authority sites linking to your site or particular page. Well established sites may seem to have all the above factors working in their favor but by ensuring you utilize the right keyword research tool you can also achieve a good website ranking even on a competitive topic.
Other options for optimizing traffic with the right phrases exist. They include looking at the competition to see what long tail keywords they use and even just allowing a natural development to take place. The latter involves simply adding more content to a website on a regular basis, using core keywords and phrases as the backbone.
To develop a reasonable set of keyword phrases takes work. It takes a clear understanding of what you sell, the benefits of your product or service, a clear marketing strategy and the like. In short, it takes a complete grasp of your business, your products, and your customers.
Read about search engine submissions, and also read about submit url and manual directory submission