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Saturday, 6 February 2010
Strategy for Targeting Quality Traffic
Mood:  happy
Keywords are the vital part of Search Engine Optimization. The relevant keywords and proper placement of them decides the visibility of your website on search engines. Relevant keywords help you get better traffic and reach potential buyers. Hence it is very important to expand your keyword list, to expand quality traffic on your site.

How does the AdWords system set your keyword's quality score prior to the bot visit? In the first place they take a thorough look at the system wide performance of that particular keyword. In fact, all the CTR scores of the keyword are taken into account by them. If Google finds that other advertisers did a good job with that keyword a fine Quality Score will be applied to you too provided that other factors are okay.

A better strategy for targeting is to focus on benefits that more specifically define your product or service. Say you sell luxury widgets. Why not use the phrase "luxury widgets" as a keyword phrase. This gives you a leg up on the search engine game because the phrase will show up far less often than the simple keyword "widgets.

Expanding your keywords creates new opportunities to target and reach new potential customers. By identifying new, action-producing keywords and adding them to your keyword portfolio, you're able to delve into uncharted markets that your business has yet to explore.

Instead of focusing on the general keywords that people use to search for information over the internet, turn your attention to the extended or natural phrases people type into the search box to get more accurate result. The long tail keyword is popularized by Wired Magazine's editor, Chris Anderson and has been very useful for a lot of sites ever since.

Keyword Elite also allows you to discover which keywords receive the most searches in Google for your niche, and perhaps more importantly, which of these niche keywords have the least competition and which would give you higher search engine rankings if you focused on them.

Key factors include but are not limited to: Domain age, the quantity of links pointing to your site or page, on-site optimization (including keywords used) and the number authority sites linking to your site or particular page. Well established sites may seem to have all the above factors working in their favor but by ensuring you utilize the right keyword research tool you can also achieve a good website ranking even on a competitive topic.

Other options for optimizing traffic with the right phrases exist. They include looking at the competition to see what long tail keywords they use and even just allowing a natural development to take place. The latter involves simply adding more content to a website on a regular basis, using core keywords and phrases as the backbone.

To develop a reasonable set of keyword phrases takes work. It takes a clear understanding of what you sell, the benefits of your product or service, a clear marketing strategy and the like. In short, it takes a complete grasp of your business, your products, and your customers.

Read about search engine submissions, and also read about submit url and manual directory submission

Posted by aallisonsmith at 6:38 AM EST
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Free Classified ads - Promote your Online Business
Mood:  happy
One of the tricks to free classified advertising is quantity and testing. It is critical to test every ad that you run. And, you may not like this, but you need to submit hundreds of ads every week. That is why it is important to find classified sites that work for you.

Another great idea is posting your ad on the Internet. Since the Internet boomed it has opened up so many different options for local and world-wide advertising. For instance, if you live in Detroit, you ad could be read by someone in California. While some of the websites that these types of ads are posted charge, there are many different websites that offer to post your ad for free!

That being said, people can certainly use these ads to sell things. Notably, people who have products or services which are not necessarily "local" frequently use free ads. For example, if you are a freelance writer, graphic designer, home baker, et cetera, then you can put yourself out there with a classified ad. By advertising your services, you can get a much larger client base.

Classified ads, when written correctly, can catch someone's eye with relative ease. As well, you can write a description in just a few lines, rather than a few pages or even several paragraphs. The brevity also serves to make them popular. Naturally, they also represent tremendous opportunity. This was not always the case. It used to be that you could only rely on ads in newspapers.

To register for the free classified ads, one may be required to fill in his or her details that include; the user' name, the password (and confirmation of the password), and email address. Other information required may include: the member who referred the one registering to the website and appropriate time zone to facilitate the automatic correction of timestamps.

Make a list of potential sites

If you are lucky enough to be part of a marketing system that has found the best free classified ad sites this is a great advantage. Otherwise Google free classified ads for whichever territory you would like to advertise to and work your way through the next steps.

You can avail of free classified ads that are provided by various sites so that you can effectively be associated with the site. Once your ad is up on the free classified ads site, the visibility of the ad will depend on the traffic or number of visitors on the site. You will also be entitled to submit a description, which may be brief or extensive.

Free classified ads can be a thriving gold mine for people who know how to exploit its potential. First of all, you need to visit sites like craigslist.com. These sites will help you understand certain basics that are essential to post these ads. It will help you gain an understanding of which countries have the most web traffic and which sites will prove to be profitable.

Marketing your home based businesses in free classified ads can make you a killing and could be your main source of income, apply this simple technique and you will see results.

Read about directory submission, and also read about directory submissions and search engine submission

Posted by aallisonsmith at 6:36 AM EST
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What is Internet Marketing?
Mood:  happy
The first step to marketing online is to establish and promote a companies mission, goals or message. Because customers and visitors are working with or visiting the site they want to know a little bit about the driving force behind the company. While this may not seem important it is, just look at the success of some of the businesses participating or promoting community involvement or social success.

There are just some times that people working something on the Internet tend give up because they come across a lot of problems that they can't solve by themselves for the reason that they lack expertise in that certain field of subject or simply the lack of time. So what internet marketing task is best to outsource?

Search engine optimization is one of the most popular Internet marketing techniques in the world. Search engine optimization actually modifies a website to give it a better chance of showing up on a search engine result list. This is important because one of the most popular ways for people to access information online, or anywhere else, is on search engines.

There are many benefits to the concept of internet marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the internet.

What an Internet marketer is ultimately trying to do by pulling off this rapid price change is compensate for the defective nature of their products. Many of these products are informational and become obsolete over time. This means that the producer will be unable to continue selling the product once consumers learn that it no longer satisfies any of their needs.

Blog and social bookmarks your articles. This is a great way to drive traffic to your blog and serve as search engine bait for additional traffic. Target keyword phrases and end up one page one of many different search engines.

The beauty of Internet marketing is its mass appeal. It would take enormous effort and money to reach certain targeted audiences with specific messages delivered in a particular way. The Internet bridges the gap between all audiences and levels the playing field for those interested in marketing their small business.

Getting quality content is not hard at all. You can either write articles yourself or get them already written. You can find article writers on web and for small amount of money can afford yourself to get professionally written quality content which will benefit your site as mentioned above.

As a result, the Internet marketing beginner takes a number of routes at once in search of the one with the biggest profit potential. This is where things start to go wrong, because they try to do too many things at once and end up without making any return on their efforts.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 4:10 AM EST
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Benefits of Directory Submission
Mood:  happy
Directory submission is one of the most sought after ways of increasing your back links and thereby your link popularity. Submitting your website to some of the top relevant directories will significantly improve the page rank of your website.

Directory Submission is one of the best way to get natural and one way links for your website. While optimizing your website you must concentrate generating more and more quality one way links. You can either submit your website to these directories at your own or engage some seo company to do the same on your behalf or install a directory submission software though it is not recommended by most of seo experts.

Aside from absorbing organic traffic from these directories, your site's enhanced popularity will also draw recognition from search engines. With each directory submission, there is a link placed on the web that contains your site's URL. The more links pointing to your site, thus resulting in backlinks, the more popular your site appears to be to the search engines, which of course leads to a higher page ranking.

If you target each your key phrases and match those key phrases to the best page on your site that is relevant to that key phrase and submit it to 1,000 directories over a reasonable period of time you'll see a marked difference in your link popularity and in your search rankings. Wait a reasonable period of time and do it again and you'll see more great benefits.

The benefits of manual directory submissions are manifold. If you want to market the website for real, you are better off spend a lot of time uploading links into the directories. This is evident in the changes that one notices after trying to search for a keyword similar to what the niche that is handled by the website.

There are a number of benefits to website directory submission when it comes to the promotion of your website. It is important to check out the types of sites a website directory has before submitting your site to them to make sure they are someone you want to be affiliated with.

For Stable Listings: A lot of SEO experts and specialized SEO advisors believe that older links are of massive significance to search engines and they increase not only the status worth of your domain, but also increase the resale value.


The important thing to remember here is that directory submission is a technique that focuses on the quality of the visitor you receive - not the quantity. It will take some additional work to find the right directories for you, but in terms of targeted traffic it will be worth the effort.

Submitting your website to directories is an excellent way to achieve all of this. This directory submission not only provides you with excellent one-way links but also provides you some traffic. Within a day or two, your website is popular amongst the search engine spiders and there you go, increased ranking in SERPs.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 4:09 AM EST
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Friday, 5 February 2010
Information on Black Hat Seo
Mood:  happy
Search engines are not infallible. We have all, at some point in our searching lives, found a link on the web that seemed interesting or helpful but when clicked were disappointed to find that the destination page was rubbish. Not only is it frustrating but a complete waste of time.

Search engines such as Google, Yahoo! and MSN wants to ensure they are showing relevant results to their end users. For those who employ successful “Black hat” or “Unethical” techniques to get their sites to show up in the search results pages, more often than not, will not give you the information you were looking for.

On the other hand, Black Hat SEO includes efforts like redirecting search engine "spiders" to different pages than human visitors see, mass-posting "spam" comments (on blogs, forums, articles), or putting lists of keywords at the end of each page in very small fonts. Black hat methods may actually reduce the quality of search engine results.

Duplicate Sites

While this is not often used, it was popular for a very long time and deserves to be mentioned. When affiliate programs were first gaining in popularity, webmasters would create several copies of the same sales page in hopes that quantity over quality would prevail and they would make a sale from one of their many websites selling a product. With the advancement of search engines, they are now able to find excessive duplicate content and rank it accordingly.

Black hats do this because it's easier to rank for a 4,5 or even 6 keyword search that has no direct competition than it is to rank for a search phrase that has hundreds of thousands or millions of results.

This is the easiest and the most common spamming method. It simply means to set text in the same colour as the background, use a tiny font size or hide it in HTML code sections. For a real person looking at the website nothing will change, but for a search engine crawler, it will make a difference. The code will have more content and so it will find a higher keyword density.

A website can be penalised when its overloaded with a specific sentence/keyphrase in order to make a search engine think the content is more relevant than others. This technique can be used in combination with hidden text too. Most of the search engines now have mechanisms in place to avoid the abuse of keywords.

Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.

In conclusion, using any techniques considered spammy and unethical by the search engines could damage your site. Many of these techniques might work in the short-term but, unless you want your site flagged or banned, do avoid them. On the other hand, black hat SEO raises questions when it comes to the general credibility of your online business and website.

Read about search engine submissions, and also read about submit url and manual directory submission

Posted by aallisonsmith at 2:06 AM EST
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Ways to Avoid Seo Scams
Mood:  happy
Search engine optimization is a valuable process that can help you to improve your web site rankings and drive targeted traffic to your web site. The process can be complex and time-consuming, so you may want to consider hiring a professional SEO consulting firm.

SEO scams are becoming quite common despite the fact that there are also many ethical SEO firms that keep website owners in business. It is just that there are a small number of unscrupulous seo service companies that are spoiling the business of SEO.

A lot of us are looking for a quick solution to our search engine optimization (SEO) problems. We always want the "magic bullet" formula that will give us instant success, and shoot our page rankings on the search engines into the infamous top 10. However, it is quite easy to be lured into a false sense of security and hopefulness when we read a great sales pitch for a SEO ebook.

Web site optimization is a long process that must be consistently tweaked in response to changes in how search engines rank web sites. A reputable SEO firm will not make guarantees that seem to good to be true. Some companies may promise top ten rankings.

Your link might be placed on a link page that exists on the site’s server, but doesn’t have a link from the actual site to it. That way a spider is highly unlikely to reach it. And if it does, due to manual submitting for example, it will not give it a high rank, no matter how popular the main page is.

Don't Target Overly Broad Keywords

Although the traffic stats for general terms like, "cars" of "mobile phones" can be overwhelming that doesn't mean that these are the best keywords to target. It's not just that these search strings are too competitive, thought this is also a thing to consider. Broad keywords are usually the worst converting ones.

Taking the time to find the right keywords for your target searchers will help you avoid wasting money on traffic building strategies that do not translate into revenue. And once you have the right keywords you will understand what content to provide your customers to keep them coming back to your site.

You can also tell if a website is a scam, if the language used is unprofessional and usually in broken English. Most of the time these websites are hosted from other non-English speaking countries, in an effort to scam people in first world countries. There are some websites like the scaminsider that may give you some guidance on whether another site is a scam or not. Keep in mind if it sounds to good to be true it probably is.

To avoid being scammed by various posers out and about, you need to do a little research regarding the credibility of a certain company. Try to ask around forums on the internet, visit sites and check out their comments pages, or even ask around various professional who are into SEO, they will be able to provide you with references for the perfect company that will not play around with your money.

Read about directory submission, and also read about directory submissions and search engine submission

Posted by aallisonsmith at 2:04 AM EST
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Thursday, 4 February 2010
PPC – Pay Per Click
Mood:  happy
Pay-per-click advertising, or PPC, is one of the most effective ways to get the message out about your product or service. Google is the premiere platform for this marketing arsenal. Using PPC, you can get extremely targeted, high converting people to your website, IF you use the right keywords and words your advertise in an appealing way.

PPC (Pay per Click) advertising is not only a great way of advertising, it is cost effective. Usually when you advertise online you pay every single time your advert is displayed. Not only that, you pay when it is displayed to audiences you may not be targeting. It seems like a waste really. Whereas with Pay per Click, you can target specific keywords and only pay when the advert is clicked on.

Pay Per Click Affiliates will spend hours adjusting their ads and researching the most valuable Adsense or Overture keywords. Then they will spend hours of the remaining time ensuring that they maximize on the traffic heading to their pay per click affiliate site. They will then proceed to take a few hurried seconds to decide on their headlines.

If you are new to pay per click marketing then it may seem highly laborious to develop even a short list of keywords that properly recognize your target market. Your target market is those people who are more than slightly interested in what you are selling. This turns it easier for you to construct a targeted list of people who desire to hear more of what you are selling.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

PPC is actually an affiliate marketing strategy that businesses employ to increase their revenue. An advertisement placed correctly at right time may do wonders for you. All of you must have heard about Google AdSense program. What does this program actually do? It places right advertisement on the web pages at the right moment of time.

Before starting any PPC campaign make sure you know your products perfectly. Make sure also that you know what are the advantages to own your products. Why would someone want to buy your products? What problem(s) or need does your product fulfill? You'll need this information in order to write great ads, which we'll discuss in just a minute.

Ad Optimization. Be sure to understand what your PPC company is doing to optimize traffic. If not, you're going to be shelling out loads of money for your clicks if your PPC management company hasn't optimized your ads. The right company must take the time to make all your ads perfectly relevant to the keyword searched on Google, Yahoo, MSN and other search engines.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 5:56 AM EST
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RSS – Really Simple Syndication
Mood:  happy
'RSS' stand for 'Really Simple Syndication' and its original acronym stood for 'Rich Site Summary'. RSS is basically just a simple code like xml or html. Truth be told, many surfers who use the web every day probably never heard of html either.

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

RSS is not for everybody in the same way as all other mediums of technology are. However by far, RSS is considered the most reliable content delivery channel there is. It is also believed to be able to enhance search engine rankings, enhance e-mail marketing and builds on that relationship, generates media coverage through content syndication, develop on-line conversations and a whole lot more of possibilities.

There are several types of RSS readers that you can choose from based on what best suits your requirements. First, you can have the standalone readers which simply process feeds but you would need to open your desktop in order for it to function. You may configure this application so that you will have pop-ups or email notifications every time there are some new updates.

There are plenty of various RSS applications for you to choose from but the one I recommend most is RSS Bandit. It is a desktop application which is really light and easy to set up. You can configure the time intervals to check for updates and most important - you don't have to look for the feeds. You just insert the web address and the Bandit locates the feed on its own.

Any publisher or author will greatly appreciate the benefits they can gain with using RSS feeds. By providing fresh and relevant content on a consistent basis, there’s an increased possibility of attracting more visitors to your site. Additionally, search engine spiders will be prompted to index your web pages and will do so regularly especially as your site gets updated with fresh information.

Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is 'refreshed'.

These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business. It is website promotion in one of its finest hours of online webness.

Read about social bookmarking, also read about social bookmark and manual social bookmarking

Posted by aallisonsmith at 5:54 AM EST
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Tuesday, 19 January 2010
Tips to Promote Wordpress Blog
Mood:  happy
Topic: Seo
WordPress is an excellent platform to use if you want to run your own blog because it's structure and design enables it to get very good results in the search engines. However it can still be improved further, so here's 5 simple WordPress SEO tips:

With the millions of WordPress blogs out there how do you compete for visitors? The first thing to realize is that there is hope. You just need to make a plan of attack and follow through with it. In this article you will find some useful tips on putting your WordPress blog the map.

This is one of the most important things you can do for a WordPress blog as far as SEO goes. You want to get the title of your post in the URL itself. You can do this by customizing your permalink structure. Simply type in /%postname%/ in the custom option and the blog post name will appear.

WordPress is a great platform for blogging. It does not require much technical know how to install and use it. This and its versatility are the main reasons why WordPress has become so popular. Today we would discuss few tricks and tweaks that beginners can use for better functioning of WordPress. This would also give them higher search engine optimization effect.

Social Media in the simplest sense is any site online where you can collaborate with other people and Social Media marketing is using those sites to increase visibility and build credibility for you or your brand. When you optimize your blog you make sure all the different parts work together to get the best or optimal use out of it.

Another basic is to utilize the many tools and ideas about search engine optimization techniques carefully. Some of the methods may not apply to your site, especially if you don't have direct access to the coding of your site. How could you modify the keywords or add special items to the code of your site if you can't directly access your site's code?

The beauty of this plugin is that it helps visitors to stay longer on your blog. After a visitor reads your post they can view other content related to it. It displays a highly configurable list of related posts. Similarity can be based on any combination of word usage in the content, title, or tags.

Don't wander. If you have other ideas, write them down and use them in other posts. You want ideas for more posts anyway, don't you? Stick to the subject at hand. Your readers will thank you and the search engines will thank you by ranking your keywords in their organic search results. The more specific and relevant you are, the more quickly you will rank for those keywords.

This plugin will automatically create a sitemap for all your Wordpress blog pages. It will also automatically add your new posts into the sitemap and ping Google to inform about the new changes. It's very important that you install this plugin on your Wordpress blog, which will help with your pages being indexed. If you are running your blog with a website you could also add those pages to the sitemap you created.

Read about search engine submissions, and also read about submit url and manual directory submission

Posted by aallisonsmith at 2:35 AM EST
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Increase Traffic to Your Blog
Mood:  happy
Topic: Seo
Let's talk a little bit about blog traffic. You want more, right? We all do. And it seems frustrating....with so many different secret tips, techniques, gurus and other nefarious nonsense out there that promises to make us rich overnight, it's often difficult to pick the right path.

Great Content - This is number one for a reason. This is the reason people come to look at your site, not for the fancy graphics or the fact that you are great at doing 10 posts a day. I recommend having 5 - 10 blog article posts that are 300-1000 words , have pictures, perhaps video and that are targeted for a certain market. This leads me to the second one.

Social Bookmarking

This is one that you cannot overlook in the early days of your blog, bookmarking your blog at the social sites gets you deep into the public eye and puts your blog in the spotlight of the people who may have an interest in what you have to say. The bookmarking sites like socialmarker are popular right now and increase in popularity each and every day, so take the time to register and give your blog some exposure to the market.

The most effective means to increase traffic to your blog is to write well and do so on a regular basis. It is the quality of your content that would attract your visitors who would try to keep coming back for more. Hence, you need to do a thorough research on your blog and learn to write well.

To get exposure for your blog fast, make sure you submit your blogs RSS feed to all the free RSS directories on the web. Also, make sure you PING your blog's RSS feed at Pingomatic.com after you made a blog post. When you ping your feed, all the rss news aggregator websites will come and index your new post.

Analyze and compare which topics attract maximum attention and comments from visitors. This way you are empowering your blog with highly pertinent and hot topics that is sure to generate and increase traffic to your blog. This would give you an in-sight on the weak areas of your blog so could deploy or improve upon your current strategies. Also analyze the source of your traffic by adding action tracking on your blog.

Search engines love blogs and give them great rankings - that's a fact. So leverage your blog to shoot it up the search engine rankings and reap the zero-cost traffic on offer. Optimize every blog post to get high up the rankings. Many people have made their living off getting the 'money shots' right when it comes to SEO.

Once you have written articles, you need to try and submit your blog to various article directories. This would ensure that your blog gets substantial one way links and improves in terms of search engine rankings. You would not only be increasing your links, you would also be getting direct traffic from your articles.

Read about directory submission, and also read about directory submissions and search engine submission

Posted by aallisonsmith at 2:33 AM EST
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